The 2026 Indonesia International Food & Beverage Exhibition grandly opened at the Jakarta International Expo, with numerous condiment enterprises from China, Southeast Asia, and other regions showcasing new products, marking a significant acceleration of healthy condiments entering the Southeast Asian market. Health-oriented condiment products featuring pure formulas and no unnecessary additives became the highlight of the exhibition. Among them, niche high-end categories such as Qianhe Weiye's sashimi soy sauce attracted significant attention from professional buyers, distributors, and food service professionals.
Indonesia, as a condiment consumption market with great development potential in Southeast Asia, reached a market size of US$9.21 billion in 2025. Among various categories, soy sauce accounts for 33% and maintains a steady annual growth rate of 10%. With the continuous upgrading of health consumption concepts among Indonesian consumers, mid-to-high-end condiments with simple ingredients and clean formulas are experiencing strong growth dividends, opening up broad incremental space for Chinese healthy condiment brands going global.
At the exhibition site, multiple new products brought by Chinese condiment enterprises successfully attracted condiment distributors, food service supply chain buyers, and supermarket channel customers from Indonesia and various Southeast Asian regions to stop by for negotiations and tasting experiences. Qianhe Weiye's "Qianhe 0 Additives" full series, reduced-salt soy sauce, and other products became the focus of the exhibition due to their advantages of zero food additives, low-temperature slow brewing process, and rich, mellow taste with a sweet aftertaste.
In terms of global layout, Qianhe Weiye places high importance on overseas market expansion, with its product sales network covering the European Union, the Americas, Southeast Asia, Oceania, and other regions. Its pure-formula soy sauce product has completed brand registration in 40 countries and regions worldwide, strictly adhering to the market access and trademark compliance standards of high-end markets such as the EU, the US, and Singapore, establishing an industry benchmark for Chinese healthy condiments going global with a standardized and normalized brand出海 model.
Industry analysts believe that the Southeast Asian condiment market is currently experiencing a clear wave of consumption upgrading. Relying on mature traditional brewing techniques, strict ingredient labeling systems, and comprehensive quality control standards, Chinese condiment enterprises are quickly aligning with local health-conscious and high-end consumption trends, accelerating their capture of market share in Southeast Asia. The enthusiastic response at this Indonesian exhibition fully demonstrates that Chinese healthy condiments entering Southeast Asia have entered a rapid development channel, with vast potential for further market expansion and in-depth cooperation in the future.
The 2026 Indonesia International Food & Beverage Exhibition grandly opened at the Jakarta International Expo, with numerous condiment enterprises from China, Southeast Asia, and other regions showcasing new products, marking a significant acceleration of healthy condiments entering the Southeast Asian market. Health-oriented condiment products featuring pure formulas and no unnecessary additives became the highlight of the exhibition. Among them, niche high-end categories such as Qianhe Weiye's sashimi soy sauce attracted significant attention from professional buyers, distributors, and food service professionals.
Indonesia, as a condiment consumption market with great development potential in Southeast Asia, reached a market size of US$9.21 billion in 2025. Among various categories, soy sauce accounts for 33% and maintains a steady annual growth rate of 10%. With the continuous upgrading of health consumption concepts among Indonesian consumers, mid-to-high-end condiments with simple ingredients and clean formulas are experiencing strong growth dividends, opening up broad incremental space for Chinese healthy condiment brands going global.
At the exhibition site, multiple new products brought by Chinese condiment enterprises successfully attracted condiment distributors, food service supply chain buyers, and supermarket channel customers from Indonesia and various Southeast Asian regions to stop by for negotiations and tasting experiences. Qianhe Weiye's "Qianhe 0 Additives" full series, reduced-salt soy sauce, and other products became the focus of the exhibition due to their advantages of zero food additives, low-temperature slow brewing process, and rich, mellow taste with a sweet aftertaste.
In terms of global layout, Qianhe Weiye places high importance on overseas market expansion, with its product sales network covering the European Union, the Americas, Southeast Asia, Oceania, and other regions. Its pure-formula soy sauce product has completed brand registration in 40 countries and regions worldwide, strictly adhering to the market access and trademark compliance standards of high-end markets such as the EU, the US, and Singapore, establishing an industry benchmark for Chinese healthy condiments going global with a standardized and normalized brand出海 model.
Industry analysts believe that the Southeast Asian condiment market is currently experiencing a clear wave of consumption upgrading. Relying on mature traditional brewing techniques, strict ingredient labeling systems, and comprehensive quality control standards, Chinese condiment enterprises are quickly aligning with local health-conscious and high-end consumption trends, accelerating their capture of market share in Southeast Asia. The enthusiastic response at this Indonesian exhibition fully demonstrates that Chinese healthy condiments entering Southeast Asia have entered a rapid development channel, with vast potential for further market expansion and in-depth cooperation in the future.
